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Datasembly has successfully raised $16 million to assist brick-and-mortar in retail pricing

Datasembly has successfully raised $16 million to assist brick-and-mortar in retail pricing
The Siliconreview
24 May, 2023

Datasembly offers retailers and CPG companies big data-based analytics on product pricing and product promotions

From the perspective of the physical retail industry, online shopping frequently seems like a one-way street because it offers a wider selection, is always open, and seems to have an endless supply of data that online merchants can use to improve and tailor their offerings to each shopper. It's not quite over, though, as uncontrolled pricing wrecks any kind of consumer price stability. Datasembly, a business located in the Virginia suburbs of Washington, DC, has raised $16 million in funding. Datasembly is an expert in offering CPG companies and retailers big data-based analytics on product pricing and promotions, as well as key insights into assortment.

With participation from Grotech Ventures, Topmark Partners, and Staley Capital, the Series B investment is being headed by Noro-Moseley Partners, an Atlanta-based venture capital firm that specialises in supporting tech firms in the Southeast of the United States. Although the appraisal is confidential, it comes with a fascinating socioeconomic context. It's interesting to note that Datasembly is in the business of business information but not business itself. In other words, it doesn't yet offer advice on how to price or bundle a promotion, nor does it have any type of inventory management on its platform.