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Everyone says they want more innovation, more entrepreneurs, and more businesses willing to take risks. What they rarely admit is that innovation and mistakes are inseparable. That’s becoming increasingly relevant as nearly 40% of CEOs now believe their companies will require significant reinvention to remain viable over the next decade. Yet despite asking entrepreneurs to make bigger bets than ever before, we continue to judge them as though mistakes should never happen. Yet despite expecting entrepreneurs to innovate in increasingly uncertain markets, we continue to judge them as though mistakes should never happen. I think we’ve got that completely backwards. In fact, I don’t trust entrepreneurs who tell me they’ve never made a significant mistake. That might sound controversial, but after spending decades building businesses, I’ve come to believe the opposite is far more concerning. Entrepreneurs who claim they’ve never stumbled are either rewriting history or they’ve never pushed themselves far enough to discover where their limits really are. Mistakes are not the opposite of entrepreneurship. They’re evidence that entreprene...